The technology headlines belonged to Apple today and if you are an investor in the company’s stock, it was for the wrong reasons. In their most recent earnings report, sales growth came in well below what analysts were expecting and the news sent the stock price tumbling by more than $63 per share!

What does this have to do with the Goggle Nexus tablet you ask?

One of the major reasons cited for the deceleration in sales of Apple products is the surge in popularity of the Android driven tablets and smartphones. In a sector of technology once dominated by the iPhone and iPad, the competition is finally delivering a set of products that technology buyers want.

Not long after Google shocked the gadget world by announcing that they would sell their own mobile devices, a swelling number of followers weighed in with their wallets. What makes the 10″ Google Nexus such a popular device? For starters, a stunning graphics processor that can deliver over 4 million pixels of resolution yields a display that bring photos, HD video, and streaming digital content come to life like never before. Package it in a sturdy but razor-thin (8.9 mm) frame and power it with a lightning-fast dual-core ARM Cortex A15 processor and you have the recipe for tech success!

Customizable User Profiles

The technical specifications aren’t the only selling points either. The device allows users to create up to 10 customized home screens complete with personalized wallpaper, storage space, apps, and even email accounts. This is proving to be an attractive feature for families who are used to having to buy an iPad for every member of the family. As you can imagine, that can be an expensive adventure. While the custom home space doesn’t solve the problem of sharing the tablet itself, it is a move in the right direction for those who want to share a single gadget yet enjoy the freedom of a dedicated user environment.

Direct Access to Google Play Content

Next, the unique connection to the content on Google Play allows for the instant viewing of movies and video content without waiting for it to download or worrying about using up valuable internal storage space. That same connection also puts thousands of HD TV shows, magazines, and applications right at your fingertips. In fact, if books, music, and apps are your thing, the available collection of over 700,000 titles is tough to beat.

Well, all of that power has to come at a price, right? You might be surprised to find that the Nexus 10 starts at just $399 for a 16MB WiFi enabled device. If you need more storage space for pictures and personal content, the 32 MB version will lighten your wallet by just $100 more. Are you ready to add one to your collection of gadgets? The biggest challenge you are likely to face is finding one! As of right now, both versions are sold out online. There are a few floating around on sites like Amazon and also in the secondary market through eBay but be prepared to pay a premium over the suggested retail price while demand is running high.